山東景芝酒業股份有限公司簡介

Shandong Jingzhi Liquor Co., Ltd.  Profile

山東景芝酒業股份有限公司，位于有著5000年釀酒歷史的“山東三大古鎮”之一的景芝鎮，創建于1948年。是國家重點釀酒骨干企業、中國白酒生產50強企業、中國最大的芝麻香型白酒生產企業，曾榮獲山東省省長質量獎、全國質量獎、中國杰出質量人、中國白酒歷史杰出貢獻人物、中國白酒歷史標志性產品、全國質量標桿企業、世博百年品牌企業、國家兩化融合管理體系貫標試點企業、國家AAAA級標準化良好行為企業等榮譽和稱號。業內率先建立國家博士后科研工作站、中國芝麻香型白酒研究院等科研平臺，被確立為山東省非物質文化遺產生產性保護示范基地、中國芝麻香白酒第一鎮和中國芝麻香白酒生態釀造產區。建設了“酒之城”和“齊魯酒地”兩個國家AAAA級旅游景區。擁有 “一品景芝、年份景芝、景陽春、景芝白乾”四大主導系列品牌。

Shandong Jingzhi Liquor Co., Ltd. is the backbone enterprise of national key brewing, China top-50 production enterprises in liquor brew industry and the largest sesame flavor liquor production enterprises in China. It was founded in 1948, located in Jingzhi town, which has a liquor brew history of more than 5000 years. It is regarded as one of “Shandong top-3 Ancient Towns”. Shandong Jingzhi Liquor Co., Ltd. was recognized as Shandong Governor Quality Award and National Quality Award. It was honored as China Outstanding Quality Model, Outstanding Contribution Character to China Liquor History and Iconic Product of China Liquor History. Furthermore, it was recognized as National Quality Model Enterprise and Expo Century Band Enterprise, Pilot Enterprise of Implementation of National Management System which integrates information and industrialization and Standardization of Enterprise Good Behavior of National AAAA. Some research platforms were built, such as National Postdoctoral Workstation, China Sesame Flavor Liquor Academy. It was recognized as the protection base of productivity of Shandong intangible cultural heritage, the first town of China sesame flavor liquor and ecological brewing production area of China sesame flavor liquor. Liquor Castle and Qilu Liquor Land, the national AAAA tourist areas were constructed. It includes four series brands, such as Yipin Jingzhi liquor, Vintage Years Jingzhi liquor, Jing Yang Chun liquor, Jingzhi Baigan liquor.

一品景芝，中國芝麻香型白酒代表。1957年，山東省著名釀酒專家于樹民最早在景芝酒中發現芝麻香香味成分。2006年，一品景芝被商務部和中國酒業協會確定為中國芝麻香型白酒代表，改寫了魯酒無香型代表的歷史，芝麻香型成為建國以來中國白酒行業僅有的兩大創新香型之一。2007年，由景芝酒業和中國食品發酵工業研究院聯合起草的芝麻香型白酒國家標準，經國家質檢總局和國家標準化管理委員會頒布實施。2008年，一品景芝被認定為國家地理標志保護產品。2009年，“芝麻香型白酒的研制”榮獲中國輕工業科技進步一等獎。2010年，一品景芝代表山白酒入展上海世博會，2013年榮獲第31屆巴拿馬國際博覽會金獎。

Yipin Jingzhi liquor was the typical representatives of sesame flavor liquor in China. In 1957, the liquor experts Mr. Yu Shumin discovered “the sesame flavor” from Jingzhi liquor for the first time. in the year of 2006, Yipin Jingzhi liquor has been awarded as the typical representative of China sesame flavor liquor by the Ministry of Commerce and China Alcoholic Drinks Association, which rewrote the history of LU liquor that have no representatives of liquor flavor, with the sesame-flavor liquor being one of two breakthroughs since establishing the People's Republic of China. Meanwhile, in the year of 2007, the National Sesame flavor Standard, co-drafted by Shandong Jingzhi Liquor Co., Ltd. and China National Research Institute of Food and Fermentation Industries, has come into use, which has been reviewed by AQSIQ and SAC. In the year of 2008, Yipin Jingzhi liquor was also recognized as China national geographic indication protection products and in the next year, the research and productions of sesame flavor liquor won the first prize of scientific and technical payoffs granted by China National Light Industry. In the year of 2010, as the Chinese liquor representative product, Yipin Jingzhi liquor was came into the show of the Shanghai World Expo. In the year of 2013, it has won the Gold Award in the 31^st Panama International Expo.

年份景芝，是景芝引領中國白酒消費文化的創新之作，體現著景芝酒時尚化、年輕化和健康化訴求，是景芝未來在品牌塑造、市場擴張和文化引領等方面全面展示企業實力的主力品牌。

Vintage Years Jingzhi liquor leads China liquor consumption culture, embodying the orientation to fashion, younger and health of Jingzhi Liquor. It is the flagship brand for brand building, market expansion and culture leading, which show comprehensively the strength of Jingzhi Liquor.

景陽春，是酒、陶瓷與文化巧妙結合的典范之作，中國歷史文化名酒，于1971年在時任山東省省委書記楊得志將軍的關懷和倡導下成功研發，成為山東省第一個濃香型糧食白酒，山東省第一個出口創匯白酒品牌，被譽為“海外最能站穩腳跟的大陸五大名白酒之一”，榮登全國白酒市場質量抽檢“紅榜”五連冠。

Jing Yang Chun liquor stands for an ingenious combination of liquor, china and culture. Being one of China historic, cultural and famous liquor, Jing Yang Chun liquor was developed successfully under the leadership and guidance of Previous Secretary of a Provincial Party Committee, Yang Dezhi in Shandong in 1971. It became the first liquor with strong flavor distilled from cereals and the first liquor to be exported abroad in Shandong Province. Besides, it was named as one of the five famous and popular mainland China liquors. It won five consecutive during the quality spot check on the liquor market nationwide.

景芝白乾，中華白酒史上最早的高粱大曲酒。早在1915年作為山東白酒代表產品參展巴拿馬萬國博覽會；1959年入展印度國際博覽會；2010年入展上海世博會，榮獲歷屆山東名酒、中國八大大眾名白酒、 首批“中華老字號”稱號，其傳統釀造技藝列入山東省首批非物質文化遺產名錄。

Jingzhi Baigan Liquor was the earliest Chinese liquor prepared by brick shaped raw starer made from sorghum in Chinese brew liquor history. As early as 1915, Jingzhi Baigan Liquor was exhibited in Panama World Fair on behalf of liquor industry made in Shandong Province. In 1959, it was exhibited in India International Fair. Jingzhi Baigan Liquor was appraised as Shandong Famous Brand, one of China eight popular and famous liquors, the first lot of designed as China time-honored brand. In 2006, Jingzhi Baigan was in the first batch of China time-honored brand. Its brew technique was recognized as the provincial level non-material culture heritage by Shandong Province Government.